Introduce your hotel
Tell us where you are, who stays with you and which experiences you do particularly well. Add public evidence that helps us understand your positioning.
SPAIN · 2027 EDITION · ENTRIES OPEN
Your hotel has something special.
Does AI recognise it?
The traveller describes the stay. Your name never enters the question.
Enter your hotel↗Free entry · Independent hotels in Spain
Entries close 28 December 2026 · 23:59 Madrid time
50
SPAIN · 2027 EDITIONA NATIONAL DISTINCTION
01 /INDEPENDENT HOTELS02 /SPAIN · 2027 EDITION03 /ANNOUNCEMENT · 21 JANUARY
THE TRAVELLER’S QUESTION
Would your
hotel appear?
A gastronomic escape. A weekend for two. A well-located city hotel offering good value. A place to return to as a family. Concord 50 tests whether AI recognises your hotel for what makes it special.
ENGLISH EXAMPLE · DESTINATION + OCCASION + BUDGET“Looking for a characterful hotel in San Sebastián for a food weekend, mid-range budget.”
THE REASON FOR THE JOURNEY COMES FIRST
Many reasons to be chosen.
Illustrative photography · Not selected hotels.
Fifty places.
Many reasons to choose them.
The Concord 50 will recognise the independent hotels in Spain most consistently recommended by AI to international travellers. A national distinction with numbered positions where the evidence supports the order, and honourable mentions for specific travel occasions.
Assessment also covers location, transport access and value for money, from budget hotels to luxury stays.
THE REASON FOR THE JOURNEY COMES FIRST
01
Gastronomy
✳02
Romance
♡03
Wellness
◯04
Family
⌂05
Design
◇06
Rural escape
↟07
City break
▦HOW TO ENTER
From what makes you special
to what AI recognises.
Confirm your entry
Verify your email. We will review your eligibility and hotel details to assign comparable testing opportunities.
We test recognition
Traveller questions across languages and AI engines, repeated to measure consistency in recommendations.
We reveal The Concord 50
Results are announced on 21 January 2027. Evidence determines the format: numbered 50, numbered top ten with the rest alphabetical, or an alphabetical distinction. Recognised hotels receive their assets free.
A SHARED STANDARD
One national score.
Comparable opportunities.
Assessment will reflect the destination, segment and travel occasions supported by each hotel’s evidence. Concord will classify every hotel against the same criteria, whether it enters or is identified through research.
The complete rules are published: the fixed 50/50 formula, evidence floor, eligibility, affiliation, testing, ties and reliability checks. If comparability or selection checks fail, research findings will be published on 21 January and the distinction postponed.
Challenge criteria ↗Before you enter
Who can enter?+
Representatives of independent hotels located in Spain. All price levels and city hotels are welcome. Ownership, operation and affiliation are reviewed under the published rules.
What does participation cost?+
Entry is free. Every verified, eligible participant receives their challenge results. Selected hotels receive their badge, certificate and social card free of charge.
What should I prepare?+
Your hotel website, location, ownership and affiliation details, a short positioning statement and links supporting its strengths.
When will the ranking be published?+
Entries close on 28 December 2026 at 23:59 and email verification closes on 29 December at 23:59. Public announcement: 21 January 2027 at 10:00. All times are Madrid time. Publication follows the reliability checks in the rules.
How can I correct my details?+
Email connect@concordpassport.com with your entry reference. We will verify the request before updating your record.
SPAIN · 2027 EDITION
Your hotel has a story.
Bring it to the challenge.
Enter The Concord 50 · Spain 2027. Your application takes about five minutes.
Entries close 28 December 2026 · 23:59 Madrid time
Verify your email by 29 December · Announcement: 21 January 2027
Every verified, eligible participant receives their challenge results.
Challenge criteria ↗50THE CONCORD